Xbox Campaign
Art direction
THE IDEA: This Xbox concept can attract crowds for a free night of entertainment. The campaign will use projections to promote Xbox, highlighting that you can game anywhere you can imagine, creating new environments for gamers.
INSIGHT: Many Xbox gamers enjoy late-night sessions alone but sometimes feel isolated and crave companionship. This inspires an ad for an Xbox event that provides an interactive experience, connecting people worldwide, picture movie nights with an Xbox twist, using location-based ads uniquely link gamers and enthusiasts with each game release.
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